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Workshop inter-campus : Stratégies RSE dans les entreprises (en anglais)
The implementation of corporate social responsibility in companies
La responsabilité sociale des entreprises est un concept qui prend de plus en plus d’ampleur. Elle se réfère à l’intégration volontaire, par les entreprises, des préoccupations économique, sociale et environnementale à leurs activités et leurs relations avec leurs parties prenantes (Aguinis, 2011 et Bchini, 2017). Elle devient centrale sur les plans stratégique et opérationnel.
Dans le cadre de ce workshop sur la thématique du « déploiement des stratégies RSE dans les entreprises », nos intervenant(e)s professionnel(le)s viendront partager leurs visions et expériences sur la base de cas concrets. L’objectif étant de comprendre pourquoi et comment les grandes, moyennes et/ou petites entreprises mettent en place des stratégies RSE.
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Mercredi 26 janvier 2022
16h30
- 18h00
(GMT +2)
L'événement est organisé en ligne
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Presentation title :
CSR Strategies in Multinational Companies : definition and implementation.
Biography :
Yu holds a phd in management science at the University of Paris Est. The title was "the articulation of CSR policies in a multinational company: the case of a multinational retailer". She has several communications and publications in scientific journals.

Presentation title :
Why VSEs and SMEs also have an interest in implementing a CSR policy ? The example of Responsible Purchasing.
Biography :
Isabelle has been working in the food industry for 20 years. She works with farmers, artisans and agro-food manufacturers to help them progress in their quality and training issues or to set up a complete quality system with a view to HACCP or certification. She also helps them to integrate CSR into their thinking to provide a strategic and lasting vision. She is also a trainer in hygiene and food safety.

Presentation Title :
Corporate Social Responsibility in Morocco: What Can LafargeHolcim Teach Us ?
Biography :
Mohcine Bakhat holds a PhD in Economics from the University of Balearic Islands, Spain. He previously worked as a postdoctoral researcher at the University of Vigo, where he worked extensively on the topic of energy demand. He also worked as a researcher in the Sustainable Development of Tourism programme at the World Tourism Organisation (UNWTO). He is currently working as assistant professor of economics at the University of Sultan Moulay Slimane.

Presentation Title :
CSR towards a word of truth
Biography :
Expertise of market intelligence through tracing, monitoring and analyzing businesses performance and market indicators. Currently Corporate Social Responsibility /Investment Advisor / Consultant for creating models of Corporate Social Investment portfolios that is focusing on “Child &Family” to help securing the path towards Egypt 2030 strategic plan on sustainable aspects.
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